On December 15, 1970, a group of 42 farmers set up a small cooperative in Cascavel, Western Paran, to concentrate its grain production. Over the years, the small cooperative has become one of the 20 largest Brazilian agribusiness companies (Exame Magazine), with 26 branches located in 17 municipalities in the West and Southwest of Paran.Today, more than 4,398 associates and 5,169 direct employees contribute to a turnover of more than R $ 1.6 billion in 2014. The industries contribute to 75% of this revenue, with products marketed throughout the country and abroad in countries such as Holland, Germany , Spain, Canary Islands, England, Uruguay, Chile, Aruba, South Africa, Croatia, Iraq, Qatar, Bahrain, Japan, China, Hong Kong, United Arab Emirates, Romania, Macedonia among others.In 1988, Coopavel increased its efforts to improve agriculture, creating the first Field Day. The event, which was attended by 110 visitors, aimed to disseminate technologies aimed at increasing the productivity of small, medium and large rural properties. Year after year growth never stopped and in 1995 changed its name to Show Rural Coopavel.And it was not just the event that grew. The diffusion of knowledge and technologies that the Coopavel Rural Show brought to the region contributed greatly to the fact that in less than two decades, the productivity of the region's main crops, soybeans, maize, beans and milk grew more than 100% in relation to the regional average . Soybeans, which previously yielded 1,800 kg per hectare, now yields 3,400 kg and data from the event itself indicate that this average should rise to 4,600 kg in the coming years.Today, the Rural Show Coopavel opens the calendar of national agribusiness events and is considered one of the largest events of the type in the world, receiving in its last year 210,144 visitors from Brazil and abroad. They are all major companies of machinery, equipment, learning and agricultural inputs together in a space of 72 hectares.